Gianni D'Alerta stands at the intersection of technological innovation and strategic brand development. As co-founder of Purple Horizons, he leverages over two decades of experience to help organizations navigate and harness emerging technologies for transformative growth.
A true tech pioneer, Gianni's journey began during the dot-com boom and has been marked by contributions to industry-defining projects. As a founding member of Ethereum, he helped lay the groundwork for what would become a revolutionary blockchain platform. At Alienware, his creative vision shaped a brand identity that continues to resonate with millions globally, eventually contributing to the company's successful acquisition by Dell.
His expertise spans beyond traditional tech boundaries – from spearheading global branding initiatives to driving blockchain innovation. As the co-founder of Miami NFT Week, he created a dynamic platform where industry leaders and tech enthusiasts converge to shape the future of digital assets.
At Purple Horizons, Gianni combines his technical acumen with strategic insight to demystify emerging technologies. His approach transforms complex tech concepts into practical business solutions, helping organizations not just adapt to technological change, but actively shape it.
Known for his ability to spot technological inflection points before they become mainstream, Gianni guides businesses through digital transformation with a unique blend of technical expertise and strategic vision. His mission is to ensure every organization has the tools and understanding needed to navigate the rapidly evolving tech landscape and seize tomorrow's opportunities today.
