When the Miami Marlins came to Purple Horizons looking to upskill their team on artificial intelligence, we knew this was going to be a landmark engagement. Over five weeks, we delivered a comprehensive AI literacy program that took Marlins staff from AI-curious to AI-capable, covering everything from foundational concepts to hands-on workflow automation.
This wasn't a one-off workshop or a surface-level overview. It was a structured, progressive training program designed to create lasting organizational change. And for Purple Horizons, it proved something we've believed from the start: AI training scales from classrooms to clubhouses.
Why the Marlins Invested in AI Literacy
Professional sports organizations operate at the intersection of performance, media, operations, and fan engagement. The Marlins recognized that AI isn't just a buzzword; it's a competitive advantage that touches every department. From marketing automation to data analysis, the opportunities for AI adoption in sports are enormous.
But here's the reality most organizations face: the technology is only as powerful as the people using it. That's why the Marlins partnered with Purple Horizons for a structured AI training program rather than simply buying new tools and hoping for the best.
The 5-Week Program: From Fundamentals to Automation
Our AI literacy program with the Marlins followed a progressive curriculum designed to build confidence and competence week by week.
Week 1: AI Fundamentals
We started with the basics. What is AI? What are large language models? How do tools like ChatGPT, Claude, and Gemini actually work? This foundation matters because understanding why AI behaves the way it does is the key to using it effectively.
Week 2: Prompt Engineering
This is where things got practical. We taught the Marlins team how to craft prompts that deliver consistent, high-quality results. From writing marketing copy to analyzing datasets, prompt engineering is the skill that separates casual users from power users.
Week 3: AI Tools Deep Dive
We explored the landscape of AI tools available today, matching specific tools to specific departmental needs. Content creation, image generation, data summarization, meeting transcription: each team member found tools directly relevant to their daily workflow.
Week 4: Workflow Automation
By week four, participants were ready to build. We guided them through creating automated workflows that save hours of manual effort every week. This is where the ROI of AI training becomes impossible to ignore.
Week 5: Integration and Strategy
The final week focused on putting it all together. How do you integrate AI into your existing processes? How do you build an AI-forward culture? How do you measure success? We helped the Marlins create a roadmap for continued AI adoption long after our program ended.
