When the Miami Marlins came to Purple Horizons looking to upskill their team on artificial intelligence, we knew this was going to be a landmark engagement. Over five weeks, we delivered a comprehensive AI literacy program that took Marlins staff from AI-curious to AI-capable, covering everything from foundational concepts to hands-on workflow automation.

This wasn't a one-off workshop or a surface-level overview. It was a structured, progressive training program designed to create lasting organizational change. And for Purple Horizons, it proved something we've believed from the start: AI training scales from classrooms to clubhouses.

Why the Marlins Invested in AI Literacy

Professional sports organizations operate at the intersection of performance, media, operations, and fan engagement. The Marlins recognized that AI isn't just a buzzword; it's a competitive advantage that touches every department. From marketing automation to data analysis, the opportunities for AI adoption in sports are enormous.

But here's the reality most organizations face: the technology is only as powerful as the people using it. That's why the Marlins partnered with Purple Horizons for a structured AI training program rather than simply buying new tools and hoping for the best.

The 5-Week Program: From Fundamentals to Automation

Our AI literacy program with the Marlins followed a progressive curriculum designed to build confidence and competence week by week.

Week 1: AI Fundamentals

We started with the basics. What is AI? What are large language models? How do tools like ChatGPT, Claude, and Gemini actually work? This foundation matters because understanding why AI behaves the way it does is the key to using it effectively.

Week 2: Prompt Engineering

This is where things got practical. We taught the Marlins team how to craft prompts that deliver consistent, high-quality results. From writing marketing copy to analyzing datasets, prompt engineering is the skill that separates casual users from power users.

Week 3: AI Tools Deep Dive

We explored the landscape of AI tools available today, matching specific tools to specific departmental needs. Content creation, image generation, data summarization, meeting transcription: each team member found tools directly relevant to their daily workflow.

Week 4: Workflow Automation

By week four, participants were ready to build. We guided them through creating automated workflows that save hours of manual effort every week. This is where the ROI of AI training becomes impossible to ignore.

Week 5: Integration and Strategy

The final week focused on putting it all together. How do you integrate AI into your existing processes? How do you build an AI-forward culture? How do you measure success? We helped the Marlins create a roadmap for continued AI adoption long after our program ended.

From High School to the Big Leagues

What makes this engagement especially meaningful for Purple Horizons is the range it demonstrates. Earlier this year, we ran an AI workshop with 75 students at Palmer Trinity School, where high schoolers built functional AI tools in a single day. Now, with the Miami Marlins, we've shown that the same core methodology scales to professional sports organizations.

The throughline is simple: AI literacy is for everyone. Whether you're a 16-year-old student or a seasoned sports executive, the ability to understand and leverage AI is becoming a non-negotiable skill.

What Sets Purple Horizons' AI Training Apart

There's no shortage of AI workshops and webinars out there. Here's what made our Marlins program different:

• Progressive curriculum: Five weeks of structured learning, not a one-day firehose of information.
• Hands-on practice: Every session included practical exercises with real tools and real use cases.
• Role-specific training: We tailored content to different departments and functions within the organization.
• Ongoing support: Participants had access to resources and guidance between sessions.
• Results-oriented: We focused on outcomes, not just awareness. By the end, every participant had built something they could use immediately.

The Bigger Picture: AI Adoption in Sports

The Miami Marlins aren't alone in embracing AI. Across MLB and professional sports, organizations are investing in AI for player analytics, fan engagement, content creation, and operational efficiency. But the organizations that will win aren't just the ones buying AI tools. They're the ones investing in their people.

AI literacy programs like the one we delivered for the Marlins create a multiplier effect. When an entire organization understands AI, adoption happens organically. People find use cases you never anticipated. Innovation comes from everywhere, not just the IT department.

Ready to Upskill Your Team on AI?

Whether you're a professional sports organization, an enterprise, or an educational institution, Purple Horizons can design an AI training program tailored to your needs. Our AI Training service has been battle-tested from high school classrooms to major league front offices.

Book a call with us and let's talk about bringing AI literacy to your organization.