Promote Your Marketing Team to Engineers (Same Headcount)
Your marketers ship their own pages and tools. Same headcount, no six-week IT queue.
A private 2-hour live build for marketing teams at mid-size and enterprise companies. We take your team's real brief and ship it, with your marketers driving. Governance is part of the build, so IT sees what it needs to see.
Every landing page waits six weeks in the IT queue. You run a seven-figure martech stack, and your team still exports to Excel to answer a simple question. By the time the campaign ships, the moment is gone.
We take one real brief from your team and build it live, with marketers at the keyboard. It could be a landing page, a campaign microsite, or an internal tool, whatever the brief calls for. Governance is part of the build: what IT needs to see, where the guardrails are, and who signs off.
Your team leaves with a shipped asset and a way to build the next one without starting over. They know the guardrails, the review steps, and how to hand IT a clean package. Same headcount. More output.
We say the limits out loud. Don't touch core product code or payments, and don't build on customer PII without a security review. Don't rip out Salesforce or Adobe. Build around the enterprise stack, not over it.
Here the cancel list becomes a backlog list. We write down every request sitting in the IT queue and every manual task your team repeats each week. That list is what your marketers start shipping next.
Who This Is For
What You Walk Away With
Length: 2-hour live build
Bring this session to your marketing team
Tell us who is on the team and one brief stuck in the queue. We'll plan a private session around it.
Book a call to scope itFrequently Asked Questions
Is this a public workshop?
No. It runs as a private session for your team, on your real brief and your rules.
Do my marketers need to know how to code?
No. Marketers drive the build in plain language. We handle the setup and keep the guardrails in place.
What will IT think?
IT is part of the plan. Governance is built into the session: what IT needs to see, where the guardrails are, and how work gets reviewed before it ships.
Does this replace Salesforce or Adobe?
No. We build around your enterprise stack, not over it. Core product code and payments stay off the table, and customer PII needs a security review first.
Who runs it?
Gianni D'Alerta of Purple Horizons, a Miami AI innovation lab and Lovable Certified Partner. Past teams include the Miami Marlins, Mastercard, and FIU.
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