Speed isn’t a luxury in today's market — it’s survival. Blink, and you miss the window. But speed without strategy? That’s just chaos.
CigarPhone had a challenge: build a more innovative way to engage cigar lovers, grow a niche audience, and drive real leads — fast.
The answer? Cigardle — a Wordle-style daily trivia game built not just for fun, but to fuel community, collect leads, and spark conversions.
And the wild part? Purple Horizons built and launched the MVP in under 4 weeks.
Cigardle was built as a focused exercise in rapid validation, strategic UX, and lean startup execution - built to test, learn, and grow fast.
🎯 Cigardle: A Game With a Mission
What looks like a simple 5-question quiz is a stealthy lead engine in disguise.
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Here’s the playbook:
- Targeted Engagement: Daily trivia hooks cigar lovers with shareable moments.
- Community Magnet: Creates a digital campfire for niche aficionados.
- Lead Gen Machine: Email opt-ins for scores, reminders, and exclusive drops.
- Future Revenue Play: Sponsored questions, premium placements, verified eyeballs.
Cigardle delivers daily engagement while quietly powering lead capture, retention, and long-term growth.
⚡ The Build: Strategy Meets Speed
Forget bloated dev cycles. We focused on what matters: core value, fast feedback, and real users.
In < 4 weeks, we delivered:
- Full trivia game logic
- Emoji-based scoring
- Viral sharing system
- Lightweight admin tools
Why it works: It cuts risk, slashes cost, and gives you proof before you scale.
🧠 The Stack Behind the Speed
Built to scale. Deployed to move.
- Frontend: Next.js (TypeScript) on Vercel — optimized speed + frictionless deploys.
- Backend: Supabase — PostgreSQL, auth, storage, and edge functions out-of-the-box.
- UI: Tailwind CSS + Radix UI — custom design, rapid styling, no bloat.
- Analytics: PostHog — live insights into user flow, drop-offs, and engagement.
This modern, modular stack let us ship like maniacs — without burning out or boxing in future growth.
📈 What We Delivered
In less than a month, Cigardle was live — with traffic, shares, signups, and cigar buzz. It’s now a foundational asset for CigarPhone’s future campaigns and partnerships.
One MVP. Four weeks. Zero guesswork.
💡 Got an Idea? Let’s Build It.
If you’re sitting on an idea that could change your business — or build a new one — don’t let it die in a pitch deck.
At Purple Horizons, we turn concepts into launch-ready MVPs.
Fast. Smart. Strategic.
