WFFSA DevX 2026: AI Workshop & Buildathon in Atlanta
A full-day AI Workshop & Buildathon for WFFSA members at DevX 2026 in Atlanta, where wholesale florists and florist suppliers learned practical applications, 18 AI power moves, and spent the afternoon building tools they could take back to their businesses.
WFFSA - Wholesale Florist & Florist Supplier Association
Agriculture
Company Location
Washington, DC
Company Size
10-100 Employees
About WFFSA - Wholesale Florist & Florist Supplier Association
The only U.S. association dedicated solely to floral wholesale and florist suppliers. WFFSA provides education, networking, and professional development for the floral distribution industry, including DevX (Development Experience) and the Floral Distribution Conference.
Project Duration
July 2026 - July 2026
Project Status
completed
Services Provided
Purple Horizons co-founders Gianni D'Alerta and Ralph Quintero led WFFSA's full-day AI Workshop & Buildathon at DevX 2026 in Atlanta (Hyatt Centric Midtown, July 30). The session was built for wholesale florists and florist suppliers: practical tools, not a lecture about the future. WFFSA emailed the AI for All presentation to DevX attendees the next morning.
Challenge
- Make AI feel practical for wholesale florist and supplier teams who are not technical
- Fit a full workshop and buildathon into a single day inside DevX, not a generic keynote
- Tie AI to real floral-industry work: operations, communications, shared knowledge, and customer service
- Send people home with something they could use on Monday morning
Approach
- Designed an AI Workshop & Buildathon specifically for the wholesale floral industry
- Morning: why this matters, know your tools, and 18 AI power moves
- Afternoon: a hands-on buildathon so attendees built tools themselves
- Closed with Q&A and Monday-morning next steps
- Handed WFFSA the AI for All deck so they could send it to every attendee the next day
Key Features & Highlights
Core capabilities and innovations that define this project
Full-day AI Workshop & Buildathon at DevX 2026
18 AI power moves for floral businesses
Afternoon build session so attendees built tools themselves
Use cases for wholesale florists and florist suppliers
WFFSA emailed the AI for All deck to all DevX attendees the next morning
Results
floral industry professionals at DevX 2026
AI power moves taught and applied
WFFSA sent the workshop deck to attendees
Testimonial
The AI Workshop & Buildathon with Purple Horizons was the icing on the cake. Instead of stopping at broad explanations of artificial intelligence, the session focused on practical applications. We explored platforms for different business needs, learned 18 AI power moves and spent the afternoon building tools ourselves.
Technologies Used
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