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Ultimate AI Prompt Workshop with the Miami Marlins

A team-focused AI prompt training session hosted at LoanDepot Park, designed to empower business operations staff with practical skills for using generative AI in marketing, operations, and fan engagement.

Ultimate AI Prompt Workshop with the Miami Marlins
Marlins

Marlins

Sports

Company Location

Miami Florida

Company Size

100-500 Employees

Project Duration

October 2023 - October 2023

Project Status

completed

Purple Horizons delivered a private Lunch & Learn session at the Miami Marlins HQ, focused on teaching staff how to master prompt engineering using real-world examples in sports, entertainment, and marketing. The goal was to show how AI could enhance their daily workflows — from summarizing sponsorship decks to ideating game-day campaigns.

The Challenge

  • Introduce generative AI in a fun, sports-industry-relevant way
  • Make the session digestible and exciting during a short Lunch & Learn slot
  • Show immediate use cases for internal teams with varied tech experience
  • Spark creativity around applying AI to Marlins-specific workflows

Our Solution

  • Delivered a rapid-fire workshop focused on real examples from MLB and fan engagement
  • Demonstrated how AI can be a creative and strategic assistant
  • Included a live prompt battle and hands-on exercises tailored to team roles
  • Left behind custom prompt guides for continued experimentation

Key Features & Highlights

Core capabilities and innovations that define this project

AI Prompt Framework built for sports/marketing use cases

Live demonstration using GPT-4

Collaborative team prompt challenge

Actionable post-event follow-up resources

Results & Impact

20+

team members trained in under 60 minutes

"
It’s rare that a workshop both teaches and inspires like this one. Purple Horizons showed our team how AI isn’t just for tech companies — it’s for everyone.
Juan M
Marketing Director

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