DustyDomain, a domain portfolio tool built by Purple Horizons
Purple Horizons built DustyDomain for operators sitting on unused domains, turning dormant names into validated business ideas. One project from the Purple Horizons portfolio.
Services Provided
Built from a 225-domain portfolio collecting dust and renewal fees, DustyDomain automates the full ideation pipeline: domain scoring, business concept generation, PRD writing, and task planning. Paste a domain, get a launch-ready plan.
Challenge
- 225+ domains sitting idle, accruing renewal fees with no evaluation framework
- Manual domain-to-business research takes hours per domain
- No systematic way to score brandability, market fit, or monetization potential
- Consultants are expensive; most domains expire without ever being assessed
Approach
- Built full AI pipeline: paste domain → score → ideas → PRD → task plan
- AI scores each domain on brandability, keyword value, and market fit
- Generates multiple business concepts per domain with comparative scoring
- Writes full PRDs with user stories, tech architecture, and go-to-market
- Produces launch-ready task plans with milestones and dependencies
Key Features & Highlights
Core capabilities and innovations that define this project
Domain Portfolio Import — Bulk upload or paste individual domains for instant analysis
AI Business Scoring — Each domain scored on brandability, market fit, keyword value, and monetization potential
Multi-Concept Generation — Multiple startup ideas generated per domain with comparative scoring
Full PRD Generation — User stories, feature specs, technical architecture, and go-to-market strategy
Task Plan Builder — Launch-ready execution plans with milestones, dependencies, and time estimates
Credit-Based Pricing — Flexible consumption model with free tier for exploration
Results
domains analyzed in initial portfolio
average time from domain to scored business concept
reduction in ideation time vs manual research
complete PRDs generated per hour
Technologies Used
Tools
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