Redefining Revenue Streams: Discord’s Ingenious Partnership with Midjourney
In the ever-evolving tech landscape, innovation is the key to survival and growth. One such example of creative innovation is Discord’s partnership with Midjourney, an artificial intelligence image generator company. This alliance has not only expanded Midjourney’s reach but also provided Discord with a new avenue for revenue generation. Let’s delve deeper into this ingenious partnership.
Discord’s Midjourney Deal: A Game-Changer
As reported by Kate Clark on The Information, Discord, a gaming chat platform valued at $15 billion in 2021, has established a lucrative relationship with Midjourney. This startup, which has grown to almost 15 million users and hundreds of millions in revenue without any venture funding, is built on Discord. Subscribers type prompts into a Discord server or chat group, then wait for an image to appear. Using Discord, they can discuss their art and build relationships with fellow AI enthusiasts.
Discord’s New Revenue Stream
In exchange for the social tools and additional resources Discord has provided to help Midjourney expand, Discord takes a slice of Midjourney’s revenue. This suggests that Discord has created its own version of the platform fees that companies like Apple charge, earning them billions in revenue. Apple, for instance, charges up to 30% on in-app purchases.
Discord’s partnership with Midjourney is a testament to the power of creative revenue streams in the tech industry. It not only expands the reach of the AI image generator company but also provides Discord with a new avenue for revenue generation. This alliance is a shining example of how strategic partnerships can redefine revenue streams and drive growth in the tech landscape.
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