Redefining Revenue Streams: Discord’s Ingenious Partnership with Midjourney

"A symbolic image representing the innovative partnership between Discord and Midjourney, fostering creativity and expanding revenue streams."

Redefining Revenue Streams: Discord’s Ingenious Partnership with Midjourney

In the ever-evolving tech landscape, innovation is the key to survival and growth. One such example of creative innovation is Discord’s partnership with Midjourney, an artificial intelligence image generator company. This alliance has not only expanded Midjourney’s reach but also provided Discord with a new avenue for revenue generation. Let’s delve deeper into this ingenious partnership.

Discord’s Midjourney Deal: A Game-Changer

As reported by Kate Clark on The Information, Discord, a gaming chat platform valued at $15 billion in 2021, has established a lucrative relationship with Midjourney. This startup, which has grown to almost 15 million users and hundreds of millions in revenue without any venture funding, is built on Discord. Subscribers type prompts into a Discord server or chat group, then wait for an image to appear. Using Discord, they can discuss their art and build relationships with fellow AI enthusiasts.

Discord and Midjourney logos symbolizing their partnership.

Discord’s New Revenue Stream

In exchange for the social tools and additional resources Discord has provided to help Midjourney expand, Discord takes a slice of Midjourney’s revenue. This suggests that Discord has created its own version of the platform fees that companies like Apple charge, earning them billions in revenue. Apple, for instance, charges up to 30% on in-app purchases.


Discord’s partnership with Midjourney is a testament to the power of creative revenue streams in the tech industry. It not only expands the reach of the AI image generator company but also provides Discord with a new avenue for revenue generation. This alliance is a shining example of how strategic partnerships can redefine revenue streams and drive growth in the tech landscape.

Stay tuned to Purple Horizons for more insights into the world of technology, where we merge hands-on exploration with actionable insights, bridging a diverse community of tech enthusiasts, from tinkerers to entrepreneurs.


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